How to increase takeaway orders 

It is estimated that we Brits spend over £13 billion a year on food deliveries and takeaways, and this is expected to rise to £17 billion by 2026.  You might therefore think that it would be easy increase your takeaway orders. 

However, with increased competition and precious time spent prepping orders, cooking and serving customers, it can make finding time to market your business difficult.  

Our top tips for increasing takeaway orders are:

• Set up a Google my business page – it’s free and easy to get started! 
• Set up a Facebook / Instagram business account and marketing page
• Set up your own online ordering system – this is an essential way to increase takeaway orders, but some people don’t know where to start. We can help by creating your menu online and linking to your website or Google my business page  

Did somebody say… Uber, Deliveroo or Just Eat? 

Third-party apps and ordering by phone for delivery or collection ranked as the two leading methods for ordering takeaway food in the UK in 2023. 

So, to increase takeaway orders, it’s essential to use third party provider such as Uber or Deliveroo. This will help you build up a customer base.  It’s also essential to have your own online ordering system if you want to reduce your costs and better direct your takeaway orders.  

Our advice is  

• Use third party apps for customers who prefer ordering takeaways via their mobile 

• Use your own online ordering system for people who search for takeaways via google and via your Google business page 

• Try to move third party app customers over to your platform by using promotions or better pricing on your own site 

Is that ringing music to your ears? 

Whilst some people still prefer to order via telephone, this may lose you sales when the phone line is busy.  So, to increase takeaway orders, try to get people to order online via your own online ordering system where possible.   

How to get your takeaway to take off  

Once you’ve got the basics right, then you can focus on marketing. Here are some ideas to help your takeaway to take off:

• Local leaflets and door drops still work, and a first order offer is a great way to entice people to give your delicious food a try  
• Create Facebook and Instagram posts and boost locally  
• Run some ads with a small spend and target local proximity   
• Google ads – This usually requires specialist help, so do get in touch if this is something you want to try, and we can refer you to some experts 

Having your own online ordering system will help you to increase your takeaway sales. It will also give you back control and save you money. If you need help increasing your takeaway orders, request a call back today.  

Increase your takeaway orders, I’d like a pizza that! – https://www.breathepay.co.uk/online-ordering-system/ 

Stats from Statista.com